The Octavia is the heart of the Skoda brand. In the same year that the model celebrates its 60th anniversary, the Czech manufacturer is introducing the latest edition of its bestseller. The fourth generation of the Octavia has grown in size and is longer and wider than its predecessor. Thanks to the new Skoda design language, the Octavia boasts even more emotional appeal; the all-new interior concept combines outstanding functionality and a unique amount of space with high-quality materials and clever features, even in small details. Several new connectivity solutions and assistance systems underline the brand’s innovative capability in the compact car segment. All of these qualities are topped off with extraordinary value for money and the usual high level of Skoda quality.
Skoda Auto CEO, Bernhard Maier, said, “For Skoda, the Octavia is of immense importance. That’s why we’ve totally renewed this car. The outcome is the best Octavia of all time: it is even more spacious, more practical and safer than ever. Just in time for its 60th anniversary, we are taking a big step into the future with the new generation. Over the last six decades, the Octavia has contributed to the positive development of the company and the brand. I am very confident that the new generation will play its part in maintaining this positive development.”
In January 2019, the Octavia celebrated 60 years since the start of its production. The first cars of this legendary model range rolled off the production line at the plant in Mladá Boleslav at the beginning of 1959. The Czech car manufacturer has built more than 6.5 million Octavias since its launch in 1959. Over the past few years, the third generation of the large compact car has sold about 400,000 units a year worldwide, accounting for almost one third of Skoda’s total sales.
Currently, the Octavia is the overall bestselling model in the Czech Republic, Austria, Switzerland, Finland, Hungary, Poland, Serbia and Belarus.
The leading role in this success story is played by the estate variant: nearly two thirds of all Octavia buyers opt for this body style. Today, the Octavia is the bestselling estate in Europe and the most popular import car in Germany.
Skoda will therefore launch the estate variant of the Octavia first; with the launch of the following a few weeks later.